Principle is Common Citizen’s Community Reinvestment Program.

As a social equity qualified enterprise, Common Citizen understands the nuanced history of cannabis and is proud to focus on restorative justice that creates and sustains those impacted by unjust criminalization.

Each Principle Pre-Roll contributes 100% of wholesale profits to Michigan communities, with a goal of supporting those which has been most disproportionally harmed by criminalization.

Principle currently provides three microgrants that support arts and culture initiatives, early-stage businesses, and non-profit organizations.

For the Culture Microgrant:

This microgrant supports artists and creative culture makers annually through the arts and culture grant.

The For the Culture Microgrant will support initiatives such as concerts, film screenings, gallery exhibits, and fashion shows. Public health research has confirmed that there is a positive relationship between creative expression and well-being. The For the Culture Microgrant supports community well-being by providing supplemental funding for arts initiatives that are often cut first in budgeting.

This microgrant reaches startup-stage businesses owned by diverse entrepreneurs. Awardees will have access to tours, training, and coaching from Common Citizen’s Leadership team to take their ideas a step further.